1. Website Visitors
Like most website operators, BronxRiver.org collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. BronxRiver.org’s purpose in collecting non-personally identifying information is to better understand how BronxRiver.org’s visitors use its website. From time to time, BronxRiver.org may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website to its internal team and board.
2. Gathering of Personally-Identifying Information
Certain visitors to BronxRiver.org choose to interact with BronxRiver.org in ways that require BronxRiver.org to gather personally-identifying information. The amount and type of information that BronxRiver.org gathers depends on the nature of the interaction. For example, we ask visitors who sign up for volunteer opportunities to provide their name, email address, zip code and other personal information.
In each case, BronxRiver.org collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with BronxRiver.org. BronxRiver.org does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities, like purchasing a Bronx River Alliance membership.
All of the information that is collected on BronxRiver.org will be handled in accordance with GDPR legislation.
3. Protection of Certain Personally-Identifying Information
BronxRiver.org discloses potentially personally-identifying and personally-identifying information only to those of project administrators, employees, contractors, and affiliated organizations that (i) need to know that information in order to process it on BronxRiver.org’s behalf or to provide services available through BronxRiver.org, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using BronxRiver.org, you consent to the transfer of such information to them.
BronxRiver.org will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to project administrators, employees, contractors, and affiliated organizations, as described above, BronxRiver.org discloses potentially personally-identifying and personally-identifying information only when required to do so by law, if you give permission to have your information shared, or when BronxRiver.org believes in good faith that disclosure is reasonably necessary to protect the property or rights of BronxRiver.org, third parties, or the public at large.
If you have signed up to our newsletter, signed up for volunteering, became a member, donated or similar activity at BronxRiver.org website and have supplied your email address, BronxRiver.org may occasionally send you an email to tell you about new opportunities, solicit your feedback, or just keep you up to date with what’s going on with BronxRiver.org and our programs. We primarily use our newsletter to communicate this type of information, so we expect to keep this type of email to a minimum.
BronxRiver.org takes all measures reasonably necessary to protect against the unauthorized access, use, alteration, or destruction of potentially personally-identifying and personally-identifying information.
4. Use of personal information
We use the information you provide to register Membership, attend our events, receive newsletters, use certain other services, or participate in the volunteer events.
We will not sell or lease your personal information to third parties unless we have your permission or are required by law to do so.
We would like to send you email marketing communication which may be of interest to you from time to time. If you have consented to marketing, you may opt out later.
You have a right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please click on the unsubscribe link at the bottom of the email.
5. Legal grounds for processing personal information
We rely on one or more of the following processing conditions:
- our legitimate interests in the effective delivery of information and services to you;
- explicit consent that you have given;
- legal obligations.
6. Access to data
You have the right to request a copy of the information we hold about you. If you would like a copy of some or all your personal information, please follow the instructions at the end of this section.
If you would like to request access to your account data, please follow these steps:
- Visit https://BronxRiver.org/about/privacy/data-export-request/.
- Enter your email address.
- Click “Accept Declaration and Request Export”.
7. Retention of personal information
We will retain your personal information on our systems only for as long as we need to, for the success of the Bronx River Alliance and our programs. We keep contact information (such as mailing list information) until a user unsubscribes or requests that we delete that information from our live systems. If you choose to unsubscribe from a mailing list, we may keep certain limited information about you so that we may honor your request.
BronxRiver.org will not delete personal data from logs or records necessary to the operation, development, or archives of the Bronx River Alliance.
BronxRiver.org shall maintain Soiree attendee data for 3 years to better track and foster community growth, and then automatically delete non-essential data collected via registration. Attendee names and email addresses will be retained indefinitely, to preserve our ability to respond to code of conduct reports.
On BronxRiver.org sites, banking/financial data collected as part of a reimbursement request is deleted from BronxRiver.org 7 days after the request is marked paid. The reason for the 7-day retention period is to prevent organizers having to re-enter their banking details if a wire fails or if a payment was marked “Paid” in error. Invoices and receipts related to BronxRiver.org expenses are retained for 7 years after the close of the calendar year’s audit, by instruction of our financial consultants (auditors & bookkeepers).
If you would like to request deletion of your account and associated data, please follow these steps:
- Visit https://BronxRiver.org/about/privacy/data-erasure-request/.
- Enter your email address.
- Click “Accept Declaration and Request Permanent Account Deletion”.
8. Rights in relation to your information
You may have certain rights under data protection law in relation to the personal information we hold about you. In particular, you may have a right to:
- request a copy of personal information we hold about you;
- ask that we update the personal information we hold about you, or independently correct such personal information that you think is incorrect or incomplete;
- ask that we delete personal information that we hold about you from live systems, or restrict the way in which we use such personal information (for information on deletion from archives, see the “Retention of personal information” section);
- object to our processing of your personal information; and/or
- withdraw your consent to our processing of your personal information (to the extent such processing is based on consent and consent is the only permissible basis for processing).
If you would like to exercise these rights or understand if these rights apply to you, please follow the instructions at the end of this Privacy statement.
9. Third Party Links
10. Aggregated Statistics
BronxRiver.org may collect statistics about the behavior of visitors to its websites. For instance, BronxRiver.org may reveal how many times a particular page was visited or report on common click through paths, based on data gathered by Google Analytics. However, BronxRiver.org does not disclose personally-identifying information other than as described in this policy.
11. Use of external tools on our website
We have integrated various tools from different companies into our website, which allow us to evaluate user behavior or to establish links with other websites.
The controller has integrated the component Google Analytics (with anonymisation function) on this website.
Google Analytics is a web analytics service. Web analysis is the gathering, collection and analysis of data about the behavior of visitors to websites. Among other things, a web analysis service collects data on which website a data subject has come to a website from (so-called referrers), which subpages of the website were accessed or how often and for which period of time a subpage was viewed. A web analysis is mainly used to optimize a website and for the cost-benefit analysis of Internet advertising.
The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
As IP anonymization is activated on our website, your IP address will be shortened by Google within Member States of the European Union or other states in agreement with the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by a Google server in the USA. On behalf of the operator of the website, Google will use this information to evaluate your use of the website, compile reports on website activity and to provide further services related to website and internet use to us. The IP address transferred through your browser to Google Analytics will not be combined with other data held by Google.
In addition, this website uses the Analytics feature UserID to track interaction data. This User ID will be additionally anonymized and encrypted and will not be linked with other data.
You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible.
In addition, you may prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en
In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
Further information and Google‘s applicable privacy regulations can be found at https://policies.google.com/privacy?hl=en and https://marketingplatform.google.com/about/ The following link provides a further explanation of Google Analytics https://marketingplatform.google.com/about/.
Our website also uses Google Analytics performance reports relating to demographics and interests and reports on Google Display Network impressions. You can disable Google Analytics for display advertising and customize the ads on the Google Display Network by visiting the ad settings at this link: https://www.google.com/ads/preferences?continue=aHR0cHM6Ly9hZHNzZXR0aW5ncy5nb29nbGUuY29tL2Fub255bW91cw%3D%3D.
Google Tag Manager
This website uses Google Tag Manager. Through this service so-called website tags can be managed centrally via a user interface. Google Tag Manager only implements tags.No cookies are used and no personal information is collected.
However, Google Tag Manager will not access these data. If deactivation has been implemented for certain domains / websites or cookies, it will remain in effect for all tracking tags as far as they are implemented with the Google Tag Manager.
Facebook Tracking Pixel
With your consent, we will use Facebook’s “tracking pixel”. This pixel can be used to track user behavior after they have been redirected to our website by clicking on a Facebook and / or Instagram ad. This allows us to record the effectiveness of Facebook and Instagram advertisements for statistical and market research purposes and, if necessary, to take optimization measures. The tracking of users who have landed on our website after clicking on one of our Facebook and Instagram ads can remain active up to 180 days.
The data collected in this way is anonymous for us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, about which we will inform you to the best of our knowledge.
Facebook may connect this data to the Facebook account and also use it for its own advertising purposes, according to its data usage policy.
If you want to disable cookie storage for Facebook, you can do so via your browser settings.
Facebook communication tools
We also use Facebook communication tools, especially the “Custom Audiences” and “Website Custom Audiences” products. Basically, a non-reversible and non-personal checksum (hash value) is generated from your usage data, which can be transmitted to Facebook for analysis and marketing purposes.
If you want to refuse the usage of Facebook’s “Website Custom Audiences”, you can do so by following this link: https://www.facebook.com/settings/?tab=ads.
In addition, we use Customer Match Lists within the framework of our Facebook advertising activities, for instance for “Lookalike Audiences” and remarketing. To use Customer Match, lists of encrypted user data are uploaded to Facebook. After the upload, the system checks which data is already known and places these users in a list. After creating the customer match lists, the encrypted customer data is automatically deleted. Facebook does not gather new addresses in this way (encryption).
Our website employs components provided by Twitter. Twitter is a service of Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA.
Each time you visit our website, which has such a component, this component causes the browser you are using to download a corresponding representation of the component of Twitter. Through this process, Twitter is informed about which specific page of our website is currently being visited.
You can change your privacy settings in the Account Settings at https://twitter.com/account/settings.
Click and Pledge
We store this information for a period of 12 months.
This data processing is based on art. 6 section 1.f GDPR for the protection of our legitimate interests, namely the optimization of our offer.
Here is a list of cookies that we use. We’ve listed them here so you can choose if you want to opt-out of cookies or not.
- session_id, unique token, sessional, allows Shopify to store information about your session (referrer, landing page, etc).
- shopify_visit, no data held, persistent for 30 minutes from the last visit, used by our website provider’s internal stats tracker to record the number of visitors.
- shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, counts the number of visits to a store by a single customer.
- cart, unique token, persistent for 3 weeks, stores information about the contents of your cart.
- secure_session_id, unique token, sessional
- storefront_digest, unique token, unlimited duration, if the shop has a password, it is used to confirm that the current user has access.